European Money Week 2024

A decade of boosting Europe’s financial education: what next?

In 2015, the European Banking Federation (EBF) launched the European Money Week, leading in promoting financial education across Europe. A decade later, we find ourselves in a very different landscape, where technologies like artificial intelligence (AI) and digital finance add layers of complexity while presenting both challenges and opportunities.

Against this backdrop, the 2024 European Money Week kicks off with a timely examination of Europe’s financial literacy landscape in the crucial lead-up to European elections. A great line-up of panels will delve into the intertwined threads of digital skills and financial awareness with a focus on the latest trends and strategies to empower citizens.

On March 19, join us in Brussels or online to hear from the leading voices in policy, academia, and the industry as they discuss where we are and what’s next for financial education in Europe. Do not miss the chance to build a more financially empowered future.


10:00 – 10:15   Welcoming remarks 

                            Sebastien de Brouwer, Deputy CEO, EBF

10:15 – 10:30    Opening keynote: Setting the stage for financial education in Europe

Jean-Paul Servais, Chair, Belgian Financial Services and Markets Authority (FSMA)

10:30 – 11:30    Panel: The current state of financial literacy in Europe: challenges and opportunities 

At the dawn of the outgoing European legislature, Europe needs better programmes geared at improving financial education of citizens. With only 18% of EU population having a high level of financial literacy, many challenges remain to be addressed across the continent. 

What are some best practices linked to financial literacy across Europe? What are the opportunities of the incoming European leaders to tackle it? What can be learned from the challenges of this legislature? How does Europe do compared to other continents?  

Noelia Camara, Principal Economist in the Financial Systems Unit, BBVA Research

Andreas Schleicher, Director for Education and Skills, OECD

Juliane von Reppert-Bismarck, Executive Director and Founder, Lie Detectors

Moderator: Sebastien de Brouwer, Deputy CEO, EBF

11:30 – 12:30   Panel: Financial Education in Digitalised Finance  

Technology is transforming financial services at a fast pace, and digital skills in financial education need to keep up. As we witness the proliferation of digital financial services, we need to assess whether Europe’s current approaches to financial education adequately address the evolving needs of a digitally active society. 

How can digital financial services be incorporated in the concept of financial education? How can we empower those who are at risk of being left behind by digitalisation? What role do public-private partnerships play in mitigating the risk of exclusion? What are the views of member states on the financial and digital needs of European citizens? 

Christian Meijer, Head of MoneyWise, Ministry of Finance Netherlands

Mario Nava, Director General, DG Structural Reform, European Commission

Mindy Parkkinen, Laureate of the Youth Policy Dialogue on the Future of Finance

Dragos Pislaru, Member of the European Parliament, Chair of EMPL Committee

Moderator: Alexandra Maniati, Senior Director of Innovation & Cybersecurity, EBF

12:30 – 13:30   Networking lunch

13:30 – 13:45   Keynote presentation

                           Othmar Karas, First Vice-President of the European Parliament

13:45 – 14:45   Panel: from financial scams to financial resilience of European citizens  

It is estimated that financial fraud costs the global economy more than 3.4bn eur every year. Propelled by a proliferation of Artificial Intelligence technologies, financial scams have gained popularity and become much more complex. Citizens are the most vulnerable target, highlighting the urgent need of a financial resilient population.  

How can consumer education and awareness initiatives be strengthened to empower European citizens in recognizing and avoiding financial scams? What collaborative efforts are being pursued at the EU level to address the cross-border nature of financial fraud and improve coordination among law enforcement agencies? How can banks leverage technology and data analytics to detect and prevent financial scams more effectively? What additional measures or strategies should be prioritized to build a more resilient European population against the growing threat of financial fraud? 

Anne Juel Jørgensen, Child and Youth manager, Danske Bank

Luca Moffat, Research Assistant, Bruegel

Agustín Reyna, Director, Legal and Economic Affairs, BEUC

Edvardas Sileris, Head of European Cybercrime Centre EC3, Europol

Moderator: Burçak Inel, Director of Financing Sustainable Growth, EBF

14:45 – 14:50   Speech by former European Money Quiz winner

14:50 – 15:00   Closing remarks

15:00 – 16:00   Networking reception


To celebrate the 10th European Money Week, the European Banking Federation is highlighting impactful Financial Education initiatives across member states. 

Spotlight Interviews

A series of spotlight interviews exploring the link between sustainability and financial skills,

with a focus on the role of banks and investors!









The European Money Quiz is a Europe-wide financial literacy competition for 13–15-year-old students that has attracted 100,000 participants annually across 28 European countries. The 2024 European finals will take place on 18 and 19 April.